By Izabelle Azevedo
You have an “Aha!” moment for a great business idea. You start researching marketing, client acquisition, company names and branding. Awesome! All that’s valid and helpful. But a million-dollar idea is nothing if you don’t work on one thing: your mindset.
And what the heck is mindset anyways?
A mindset is a person’s way of thinking and their opinions; it’s associated with attitude, belief, judgment, and even (not that surprisingly) baggage. These things can define who we are through the way we behave, think and react. All of that can take us far or get us stuck.
For many reasons, feeling stuck happens a lot when you’re trying to build a business. It has happened to me, and it still does. It’s a battle inside your mind — there’s judgment, fear of failure, uncertainty, and the feeling that you’re not good enough.
Overcoming these feelings requires work on your mindset. Here are a few tips to help you prepare yourself for the mental growth you’ll need to be successful as a #BossBabe.
Self-awareness is awesome
If you’re aware that your mind will play games with you, you can get ready to win. When negative thoughts such as, “I don’t know if I can do this” or “What if I fail” or even, “What are people going to say if I do this?” pop up, you can take a deep breath, and reframe them. Replace those thoughts with realistic positive affirmations such as, “I’m working on this skill and I’ll be killing at it soon” or “It’s ok to make mistakes and I’m doing my best to succeed” and “What people say about me reflects their own insecurities, not mine.” You can reframe any negative thought with realistic positive ones, try practicing it. But you need to be self-aware to be able to fight these thoughts back.
Work on your fears
It’s ok to be afraid. It’s a new thing. It’s out of your comfort zone. It’s risky. But ask yourself, “Am I afraid of failure? Or being judged?” and “Is it fear of what I’m going to lose, or is it about the outcome?” These are powerful and deep questions. Follow up with yourself by asking, “Where is this fear coming from?” and “Why am I feeling this?” You need to be open and honest when answering these questions. Once again, take a deep breath. Journaling helps, so I do recommend getting a cute notebook and start using it as your safe place to talk about anything — especially your fears. Remember that fear can appear for different reasons, and it can manifest in different ways. But in the end, answer this: what’s the worst that can happen, and what can I do to prevent it or minimize the consequences?
How do you get inspired? Is it by exercising, going for a walk and/or taking a hot shower? For me, it depends on the day. It took me awhile to find the right things to do and the right people to listen to. I stay inspired by listening to business and personal growth podcasts, as well as YouTube videos. My favorite people to listen to are Oprah, Brené Brown, Tony Robbins and Marie Forleo. If I feel like I need to disconnect, I go for a walk in downtown D.C. or watch a silly show. My advice to you is find what keeps you inspired and use that as much as you need.
Find a tribe
Finding your tribe of fellow female entrepreneurs who you can relate and look up to will make a huge difference for you and your mindset! This is important because you’ll need real examples of what it really means to be an entrepreneur, and people to talk to. Start attending networking events (Six Degrees Society is great for that!), follow Instagram accounts and reach out! Being in business can get lonely, but you’re not alone!
Now, I’ll leave you with this: I don’t know what led you to entrepreneurship — if it was a million-dollar idea or maybe a fire to start a side hustle. Just remember to work on your mindset on a daily basis. It’s a practice. This practice is as important as your marketing strategy. So get yourself and your mindset strong — and keep going.