By Rea Ragay
Online visibility is directly connected with boosting your business. Your company’s social media presence is an essential part of its brand – and very important when it comes to selling products online. Even big players in the business use certain tactics to reach a larger audience and create deeper connections with their consumers. Here’s how you can increase your visibility and consumer base.
- BUILD IDENTITY IN THE RIGHT NETWORKS
Through building your brand in trusted networks, such as social media platforms, you’ll be able to connect to customers and prospective clients in no time. Take Facebook for example: it has at least 2 billion and counting global users. By utilizing this social media platform you’ll be able to generate leads and strengthen relationships with your clients by immediately attending to their concerns. Depending on your company’s assets, you’ll want to create profiles on other platforms as well. For example, if your company is product based and visuals are essential, use Instagram. Other companies may find that LinkedIn and Twitter better suit their needs.
- CREATE THE RIGHT GOALS
Set specific (and realistic!) goals that will serve as your target measurements for clients. Aside from increasing business sales and website traffic, you’ll also gain patterns to user engagement and purchasing history.
- IMPLEMENT EFFICIENT STRATEGIES
After coming up with the appropriate goals, you need to create effective strategies that will make the goals achievable. Assign these to your employees, as well as giving yourself personal goals, to ensure you’re always connected to your customers.
- CREATE RELEVANT CONTENT
As digital experts say, content is king. Your content on all your social media channels should pique the interest of your audience enough to share it and let more people know about your business. Relate up-to-date news or events with the services and products your business is offering.
- ENGAGE WITH YOUR AUDIENCE
Aside from effective content, your audience should also feel that their voice is highly appreciated and taken into consideration. Provide access for customers to comment on your business’ posts, participate in conversations and express their opinions – as well as address any inquiries or complaints.
- STOP HARD SELLING
Your prospective clients aren’t only looking at the products and/or services you sell – they’re seeing how you connect with them. Emphasize the personality of your business, not just the product. Eventually, the customers will come back to your business for the holistic experience they have with it, which makes for an easier sale.
- IMPLEMENT CONSISTENCY
Audiences trust a business more when their social pages are updated and if they are constantly in touch with their clients and inquiries. Facebook has a feature where it shows how fast a business replies within a day. This gives you an insight that answering to queries should be done as soon as possible no matter how tedious it may seem.
Building your brand through online networking comes with great responsibility. Once you’ve established your channels to an audience, ensure that all content and visuals available online speak to the credibility and integrity of your company.