By Courtney Rosenfeld
As a solopreneur, you know all too well that there’s only one of you – and so much to get done. No one can do it all, but it is possible to accomplish more and grow your business when you make use of the right tools. Technology is the best tool we have – you just have to know which devices, apps and software solutions you need!
Rule 1 – Stay Up to Date
Staying up to date doesn’t mean you have to upgrade constantly, or that you should throw out a system that works just because a new app has come along. But you do need to stay current on tech developments so you don’t miss out.
New versions of smartphones include improved photo quality, longer battery life and faster processing. Maximize those powerful tools to accomplish more on your own – for example, you may not need a professional photographer to get quality photos for your website or an assistant to keep up with your schedule.
Rule 2 – Focus on Efficiency
As a solopreneur, your greatest resource is your time. Since there are only 24 hours in the day, you always want to make the most of it. The right software and apps can help by boosting the amount you can accomplish with any given task.
Recording and Transcription
One of my favorite tools for squeezing every ounce of productivity out of your day is to use an online voice recorder and transcription service. This type of service can be used for any number of tasks, whether you need notes you can reference from meetings or the ability to think out loud and look back on your brainstorming session. Most recording services are free, and using one is as simple as clicking “Record” and then downloading your file as an MP3. Some also have affordable options for transcribing your recordings so your text is available to use however you need it, such as uploading it to your website or communicating with clients.
Communication and Meetings
Another smart way to use your phone is to add apps that make communication more efficient. If you have clients or other collaborators you need to communicate with frequently, instead of relying on voice and email, try a messaging app like WhatsApp or Voxer to keep everyone on the same page. The benefit of using these is that they enable more than just one form of communication, so you can use voice, video, text, and even upload documents on some apps.
Another area where increased efficiency pays is in marketing, especially in the age of social media. Trying to create the perfect social media presence on multiple channels can be daunting, but Startup Mindset explains how social media automation tools can help. Using one of these apps, you can plan, schedule and coordinate social media posts, which frees up your time to spend elsewhere.
Rule 3 – Outsource When Necessary
Using tech tools to work more efficiently allows you to get by without a staff, but you may still encounter some projects that are outside your expertise. For these projects, technology can help in another way – it has created a demand and a source of freelancers who can work from anywhere. According to Business.com, some of the best jobs to hire out include administrative tasks, web design and graphic design.
These are just a few of the countless ways that tech tools enable you to get more done with less. You’re out there hustling every day to grow your business – so why not seize the tools that are at your disposal to accomplish even more?