A publicist is like your mom during college applications. They advocate for you, tell everyone why you're so special and constantly remind you to update them on what's happening in your life.
Meet Victoria Natenzon, Founder of Victoria Marie PR. Victoria is a bubbly petite blonde that knows everyone and came from the PR Agency world before starting her own PR company focused on Beauty and Lifestyle clients.
On Wednesday, October 26th we are hosting a PR 101 event with a panel of PR experts including Victoria and find out what it really means to be in the world of PR and how it can helpful for you and your brand.
1) how did you get your start in the world of PR?
I started at one of the most amazing agencies in the industry – Alison Brod PR (now Alison Brod Marketing & Communications).
2) Congrats on launching your own company, Victoria Marie PR. What inspired you to go out on your own and what's been your biggest "pinch me" moment?
There were many factors that ultimately led to starting my own company. I think the main one would be realizing that in PR – the results are only as impressive as the work that you put into making things happen. If you work hard enough, read enough, think outside the box and really make an effort to intertwine yourself in the industry that you want to be in…anything is possible.
PR isn’t ER, the possibilities are endless!
3) For nearly a year of having your own biz you've worked with some fabulous clients like VIVE, Fashionable Hostess, etc. how do you find your clients and do you have any advice on ways to pitch clients?
I find all my clients through referrals and am so lucky to have had so many amazing industry supporters to pass new clients my way. My best advice to pitch a new client is not to tell them what you can do – show them! Actions speak louder than words.
4) What's your favorite thing about being your own boss? What do you miss from the corporate world?
My favorite thing is that I can come into the office whenever I want and wear whatever I want. I can make my own schedule and don’t have anyone questioning what I’m doing every time I walk out the door. You definitely have to be a self-starter in order to do this because if you decide not to go into the office for one day…nobody else will do the work for you! Everything falls on your shoulders, you really can’t pass anything off, and there are really no excuses! On the flip side, nobody can ever take credit for your work either! Truthfully – there isn’t much I miss from the corporate world.
5) How do you hope to expand your business in the next 5 years?
I hope to continue working on 4-5 brands – and just help to build them up. I would like to hire 1-2 more people to work for Victoria Marie PR while focusing on multiple types of services that can be provided to my clients in addition to traditional media relations to help generate brand awareness.