Event Title: Six Degrees Society Digital Event: 6 Simple Steps to Create Your Brand Backstory with Lindsey Julian
Think about all the brands you shop for…which ones resonate the most with you?
If the ones with a compelling brand backstory are coming to mind, you’re right. These brands capture your attention and strengthen your connection by evoking emotion. You know not only what they do and who they do it for, but more importantly, why they exist and what makes them unique.
Sharing your story not only increases brand favorability in your audience’s eyes, but it can also be up to 22 times more memorable than facts.
In an online world driven by personal connections, consumers want to build a relationship with brands. This makes brand storytelling no longer a nice to have, but a need to have.
Through this workshop, you will walk away with an outline of your brand backstory that you can implement immediately on your website, social media, and thought leadership pieces to positively impact your business’s visibility.
Don’t wait another day to create a compelling brand backstory that sets you apart from competitors, connects with your audience, and converts them to paying customers.
Curated Matches: Before the programming aspect of the event, each guest will engage in two curated 15-minute connections, handpicked just for them, based on bios submitted pre-event via this form: https://goo.gl/forms/D8Tvyr3ygwPSwaGF2 or email firstname.lastname@example.org with a copy.
Tuesday, April 11th, 20239:30-11:00 am PST / 12:30-2:00pm EST
Where: Via Zoom, Link sent the morning of the event
Cost: FREE for Six Degrees Society members
About Lindsey Julian:
Limited resources and smaller budgets keep too many do-good businesses in the shadows.
In April 2022, Lindsey closed her corporate laptop and set out to change this.
As a communications coach and consultant, she is on a mission to make small, purpose-driven business founders and executives seen, heard, and known.
These entrepreneurs, visionaries, and leaders have set out to inspire, influence, and spark positive change. They’re anything but ordinary – and she wouldn’t have it any other way.
Because purpose and passion? They’re irreplicable.
While competitors turn to AI and automation, Lindsey helps business leaders stand out with a human approach to communications that furthers connection and conversion with their employees and customers.
Lindsey is human, too. In her spare time, you can find her hiking, eating her way through Los Angeles, watching Formula 1, and sipping Cabernet with her fiance Luke.
Cancellation Policy: We have a 12-hour cancellation policy for our events. Please log in to your Six Degrees Society account to cancel your attendance. For members, please note that a no-show or cancellation (less than 12 hours before an event) will result in being charged a $12 fee. Remember, last-minute cancellations affect the people you’re matched with – we appreciate your cooperation to ensure everyone has the best experience possible!