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Six Degrees Society NYC Presents Ideal Customer With Sol Marketing

  • Secrect NYC Location New York, NY (map)

Do You Know Your Customer Archetype?  

Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them. Sol Marketing's Shaina Forman and Deb Gabor lead this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a company’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products. 

Key Takeaways Include: 
• Understanding the ideal customer archetype methodology
• Getting inside your customer’s head
• Segmenting and targeting customers
• Bonding emotionally with customers
• Becoming part of customers’ self concepts

During the session, we will guide you through the development of your company’s own ideal customer profile, which you can take with you to continue the customer targeting process for your company.  

When: Wednesday, October 4, 7-9pm

What: 2 curated matches handpicked for you (networking made easy)  followed by a presentation by the Sol Marketing Team

Food/Drink: Light bites and adult refreshments

Where: Secret NYC Location

Cost: $35-Early Bird, $40- Standard, $45-Day Of, Free For Members