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Six Degrees Society NYC Presents Ideal Customer With Sol Marketing

  • Secrect NYC Location New York, NY (map)

Do You Know Your Customer Archetype?  

Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them.

Sol Marketing's Shaina Forman will lead you through a highly interactive workshop where you'll identify and profile your Ideal Customer Archetype, so you can focus on bringing in customers who are most highly predictive of your success. We'll go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for your brand or product. You can use your Ideal Customer Archetype to define who you're for and make decisions about your brand, your message, and your product.


• Understanding the Ideal Customer Archetype methodology
• Getting inside your customer’s head
• Segmenting and targeting customers
• Bonding emotionally with customers
• Becoming part of customers’ self concepts

When: Wednesday, October 4, 7-9pm

What: 2 curated matches handpicked for you (networking made easy)  followed by a presentation by the Sol Marketing Team

Food/Drink: Light bites and adult refreshments

Where: Secret NYC Location

Cost: $35-Early Bird, $40- Standard, $45-Day Of, Free For Members