Emily Merrell 0:04
Welcome to the sixth degree Podcast, the podcast where we grill our guests about the things that make them tick and find out how human connection plays a role in their life. I’m your host, Emily Merrill. I’m your host, Emily Merrell. And today I am so excited to have Tanya Dalton, the founder of Inkwell Press, and author of on purpose as our guest. Tanya, welcome to the show.
Tanya Dalton 0:30
Thanks so much for having me. I’m so excited for us to chat today.
Emily Merrell 0:34
Me too. And I told you this before we started recording, but I am like properly fan growing right now. I you have, you have so many things, or you have done so many things that just make me excited. One, you are the queen of productivity, which I think there’s two people in the world, there’s productive people, and then there’s busy people, and you were a productive person. So I’m really, really eager to hear more about that. And you also read a whole book on Jomo. So if you haven’t heard of the phrase Jomo before, it is the joy of missing out. And I’m really, really, really looking forward to diving into that.
Tanya Dalton 1:14
Oh, well, thank you that, I mean, honestly, that that makes me very happy. Because, you know, like, we were talking before we hit record, writing a book is a lot of work. It’s not just words on a page, it’s pieces of your soul that you’re sharing with other people. And when other people connect with the message when other people come up to me, and they say, I feel like you were in my head? Or were you listening to conversations I was having with my best friend, because I feel like you understand it. It’s so just, yes, that is why I do what I do. That’s that’s why we do the work that we create. We want to make an impact. And so thank you so much. It’s always feel so good to hear that from people. So thank you.
Emily Merrell 1:51
Well, for you give a lot of people permission to miss out. So I think you’re, you’re you’re on the right track for life. And I hopefully more people subscribe to Jomo instead of FOMO. But yeah, you know, absolutely. Yeah. But before we dive into, like, all of the intricacies of the two books have you written, you’ve built this incredible business? And I think it’s always just so inspiring to hear how people have started this business. Because you were you were a stay at home, mom, and how did you? You just told me your son just went off to college? How did you go from being a stay at home mom watching young kids to running such a successful organization?
Tanya Dalton 2:33
That is a really good question. Because it’s so funny when when people talk about all these, like plans that they have of where they’re gonna go, my life is nowhere where I expected it to go. And that is a very, very amazing thing. I’m so happy with how it turned out. And that’s, that’s the thing, the best laid plans aren’t always the best plans for you. Right? So I like to say that really, I started my entrepreneurial journey back in 2008. So a long, long, long time ago.
I smell it all crisis, right.
I had two small kids playing it like beat. And I had a husband who is traveling nonstop. He was doing marketing for Fortune 500 companies, and he would, we would leave our home in Dallas, Texas, that’s what we’re living in the time. And he would buy a ticket called the around the world ticket were literally he would circle the globe and come back the other side. So he would be gone for like three or four weeks at a time. And I thought I might go crazy. Just watching two small kids. Oh, my God, I decided to start this small side hobby business. I was selling to friends, maybe friends of friends, no website, nothing like that. I have never even taken a business course in college. So zero business experience. I started with a few bucks. And one night, my phone rang, I suppose on the other side of the planet. So I knew it was him. And we got on the phone. He’s just woken up. I’m finishing up my day. I’m telling him all the things that kids are doing. And they’re, you know, the new word that Kate had said that day and how the kids were running around, and he got really, really quiet. And I said, are you okay? And he said, I’m missing everything. I’m missing all the moments and missing the milestones. I’m missing Kate first words, I’m missing all these things. And I said, No, no, no, it’s okay. You know, the kids are excited when you come home. But I knew that it really tugged on him. I knew it really pulled on his heart that he wasn’t home. And so I hung up my phone on the wall because that’s how we talked on the phone back. phones in our pocket the phones on the wall, I hung up the phone on the wall, and I stood in my bright yellow kitchen and I made a big bold decision that day. I decided I was going to grow my little side hobby business to the point where it could absorb his MBA income and he could come work alongside of me. So a pretty audacious vision that I had for myself right because 00 business experience no website not selling to anyone I don’t directly know. And yet within about a year I made that goal happen. Within about a year. He was able to leave corporate America behind and come work alongside of me at the company I had started, and he and I have been working side by side or desk across the desk for one another since 2009, which has been amazing. We love working together. We’re together like 26 hours a day, which works for us. Works are our heritage.
Emily Merrell 5:16
We wait, hold on. Sorry, I have so many I have so many chills. You mean all of this happened in one year? Just you did literally, you put you put the not cordless phone down, you and you decided, so what was the side? How did what was the side business that you made into this?
Tanya Dalton 5:33
So it was okay, so remember, it’s 2008 we’re not carrying phones in our back pocket. And I would go out and I would meet people and friends and stuff. They say let me see pictures of your kids while they’re at preschool. And I’d be like, really, you’re lucky I showered today. Like I don’t have pictures of my kids. And so I wanted to have a way that I could showcase pictures of my kids that I could carry with me all the time. So I started embedding them into pieces of jewelry, these photos of my children, like into bracelets and rings and things like that. And that eventually grew I was setting it into like heirloom quality jewelry. So sterling silver jewelry, and I decided to niche in and I sold directly to professional photography studios, and they would resell it to their clients. So this is a very, very niche, very specific type of business where I was wholesaling jewelry to photography studios that they would then resell. Yeah, so very random, right? Like I said, so right. I just started it for myself. And the only reason why it even grew was because my friends were saying, Well, I want I want you to make me a piece. And then their friends would say I want you to make me a piece. And and that’s how a lot of us start with 50 bucks and no business experience. But on that night where I had that conversation with John, I sat down and I really started mapping out like what is this going to look like? You know, I have two small kids, I have a husband who travels for three or four weeks at a time, how am I actually going to grow a business. And it really is that whole idea of starting with a vision of where it is you want to go. And then setting the goals for yourself that are aligned with that. And then productivity is something that I’m just is one of my natural gifts, truly. And so I sat down, I created operations for myself, I created systems for how I was going to make it work. And I worked on the days where the kids were gone, like Mother’s Day out or preschool. And on the days that they weren’t away were days that I wasn’t able to get as much work done. So it really was kind of this ebb and flow of some days, I got a lot done. Some days, I got a little bit done. But I was always doing the work that was really mattering the most. And so that’s really how I was able to scale it and grow it so quickly. Which then allowed us to have the freedom that you get when you run a business with your with your spouse, lifestyle, freedom, time, freedom, financial freedom, location, freedom, which meant that we decided why not live where we want to live, picked up, packed up our stuff moved to Asheville, North Carolina, in 2012. So we really love that and I loved working with my husband. But in about 2014 I guess it was the fall of 2013, I looked at my husband and I said I love you. I love working with you. I don’t love what we’re creating, I don’t love what we’re doing. It’s not making the impact I really want to make in the world. I used to be a teacher impact is really big for me. Plus, I’m a woman, I think for a lot of us who really want to go into business to make a difference in people’s lives. And he said, great, what do you want to do? He said, I will follow you wherever you want to go because my husband works for me. So we are not business partners. He technically works for me, which is a very unusual is a whole nother conversation we’ll have to Yeah, it is a whole different conversation. So he said, you know, what do you want to do? Tell me what you want to? And I’m like, I don’t know. I don’t know, what do you want to do? Like I have 5 million ideas. And every idea has 75 different variations. But I’m not sure those are the right thing for me. So I sat down and I really started to create some exercises and activities for myself to figure out what is my purpose? What am I here to do? What is it? I really want in my life. And when I did that, I found there were three things I was truly passionate about. I love empowering women. I loved working with women, I was helping a lot of other women business owners scale and grow their businesses the way that I had. I love teaching. I used to be a teacher, once a teacher, always a teacher. And I love productivity because that’s what allowed me to really grow the business so he could come and work alongside with me. So three very different things that I had to connect and Inkwell Press was the red thread that connected those. So a company that’s focused on productivity for women helping to empower them, not just through the tools, but also through the training. So we launched Inkwell Press in 2014, scaled it to a seven figure business in less than 18 months. Now, at the time when we scaled it to seven figures, it was me, my husband, John, and one part time employee. So we scaled it fast and we scaled it lean, which was incredible. And then from that I was able to start doing my podcast. So really focusing in on the training side of what I wanted to help women do. And then all of a sudden publishing The company started reaching out to me, we love your podcast, we love what you’re doing, we’d love you to write a book. And I ended up saying no, to those publishing houses, I had two publishing houses reach out to me in the course of like a month. So step back from that was like, Okay, this is clearly showing me, this is what I need to do. And writing a book was something I’ve always wanted to do, but I kept putting on a shelf for some day. And all of a sudden, it was like, This is what I need to do. So I decided, You know what, I’m gonna do this, I’m gonna do it on my own terms, I want to be strategic. So I created a proposal, found myself a book agent, sent it out to publishing houses, ended up getting seven offers seven different publishing houses, put in bids on my book, book, ended up being the joy of missing out, of course, which was named a top 10 Business Book of the Year by Fortune magazine, can we go back to the fact that I have zero business courses under my belt, right, other than what I’ve done to educate myself and a top 10 business books, that’s nuts, I think this is the thing is, so often, we feel like we can’t do things because we don’t have a certain credential after our name, or we haven’t got the training, I have a top 10 business book from Fortune Magazine, never took a business class in college, don’t have my MBA, everything I’ve done has been from me going out asking questions and learning. And so yeah, so then joy missing out came out, which was an amazing success. And then of course, HarperCollins was like, We want you to write another book. And I said, Absolutely. And that’s how we got to on purpose. And here we are today. She’s sorry, right?
Emily Merrell 11:37
This was amazing. Okay, I have like, 1000 questions, so so bear with me. First question, with your first business that you created the jewelry business? Did you have any experience making jewelry? Or was that something that you did you make the jewelry yourself?
Tanya Dalton 11:52
I did, I learned how to make the jewelry myself. So I did, I would go to different crafting classes, I would look online, YouTube wasn’t like YouTube now. Where I feel like you can ask anything we didn’t really have like the amazingness of Google. And this is the thing that I tell women all the time, like, there is nothing that will hold you back, especially nowadays, you can Google, anything you want to figure out, you just have to be willing to look foolish, you have to be willing to ask the questions, you have to be willing to raise your hand and say, I don’t know how this works. Or what would this look like if I did this. And I think that’s the thing that that oftentimes holds us back is we feel like we have to be perfect or we have to put together or we have to look a certain way to the outside world. And to be a success. You have to be willing to look look a little silly sometimes and ask a lot of questions. I know a lot about a lot of different parts of business. Because I ask questions and I’m not afraid to ask questions.
Emily Merrell 12:49
There’s the teacher on YouTube, raising your hand always the edge of the room. Okay, so the Dory class or the you took a lot of classes, you figured it away. You figured it out. You started making these heirloom pieces sent your showed your friends and also think about the opportunity. I think that’s such a teachable moment where you’re right it was 2008 I think people had flip phones that had what was the quality of the phone remember the photo quality back then they were
Tanya Dalton 13:17
terrible. You couldn’t really text because like texting, like do you want to do the letter? See you’re depressed like to to to write or when I’m Yeah. Yeah, horrible. Yes.
Back in the olden days, actually. Yeah,
we didn’t fire back then. We didn’t have wheels. But we didn’t have we didn’t have social media. We didn’t have any of those things we faced was there was Facebook, back then there was Facebook, but there wasn’t really a lot of Facebook ads and that that kind of thing. It was still back in the days when Facebook was actually what it was supposed to be about being a friendship. Yeah. Actually.
Emily Merrell 13:51
I was gonna say I just found the first iPhone the other day, and it was like teeny tiny. Even that was very teeny tiny. Like, you put it in a baby’s hands. And it looks like a baby phone versus what we have the massive bricks. Right? Okay, so you had this you found a niche niche. I always say this word wrong and niche in the market. I think either either it works. Thank you. In the marketplace where people were struggling with this problem that everyone had, they didn’t want to bring their digital camera with them in to every soccer game. And you grew word of mouth through friends.
Tanya Dalton 14:27
I grew word of mouth through friends initially, but really the way that I took off is I started reaching out to photographers, because I realized, well who has more photos than a regular Oh, photographer. So I reached out to a photographer that we had used actually to take my son’s one year pictures. And I said, you know, do you mind if I combine? I show you what I’ve got. And so I went and I had a meeting with her. I mean, this is such a novel concept in today’s world. Like I went I picked up a phone I dialed the numbers, and then I stopped by and Did I just delivered amazing service for her? I delivered everything on time I made sure I mean, there were times where things weren’t working out. And I stayed up all night to make sure I turned in things on time for her. Well, she was a really well known photographer, she was really big. And so she had people who wanted to learn from her. So she said, Hey, why don’t you come out to Denver actually was where it was where I know, you come out to Denver, I’m gonna do this event for photographers, why don’t you set up a table on the back? You know, it’ll be X amount of money. I can’t remember how much it was. But at the time, I was like, oh, good God, right. It was several $1,000. And I said, You know what, okay, I’m gonna do it. And I didn’t know what I was doing. I had never done anything like that. But I created the like, a table for myself. I designed all these like signup forms. And people who were there came and they I talked to them, I chatted with them, I networked with them, and then they wanted to buy my jewelry. And then they told people, and then they told people and that’s, that’s how the first business read.
Emily Merrell 15:59
I love that. And I think that’s such a teachable moment to where people think that you can just set put in Facebook ad out there, or you post Instagram once and you think, I don’t hear from anyone, then I’m a failure. But there was so much right, there was so much hustle and persistence in what you put together. And to get rid of science. And there’s
Tanya Dalton 16:17
so much unknown, there’s so much where you’re just like, I don’t know what I’m doing. And things are put together with duct tape and dry shampoo. And you’re just like, I all I know is that I got to get this done. And, and this is a thing it’s really focusing in, I have the big picture of where I want to go. But not focusing just on that big picture. That big picture is what guides you write that vision. And we talked about that in on purpose. But really, what you need to do is look at what’s what’s the next next step, the next small step, what is the next thing I need to do what’s, what is the littlest thing that I need to do in order to move forward. And we focus on that instead of getting overwhelmed with this idea of where we’d like to go in the future, focusing in on what we’re doing and making sure it’s aligned with that big picture. Right.
Emily Merrell 17:05
I think that’s such a great mindset. Reminder for people that like it’s, you can’t eat an elephant in one bite. You have to do it bit by bit. So like my bite, bite by bite, it’s a lot of biting but it makes this habit
very tasty. I wouldn’t imagine but yes, yeah. So then,
you know, fast tracking you lot you launch Inkwell Press, you scale that to a seven figure business, which is incredible in 18 months, how did that feel for you to go from a teacher’s salary and a stay at home mom salary, you’re dependent on your husband’s salary as he’s, he’s grinding. He is literally you mentioned traveling three to four times that weeks at a time? How did that feel to just all of a sudden be at that scale?
Tanya Dalton 17:49
A little surreal, because you get that imposter syndrome of who am I to do all of this? And I think a lot of times people feel like you know impostor syndrome holds, holds them back. But everybody has that impostor syndrome. Because you have this moment where you’re like, wait a minute, wait, am I actually doing this like, this is like when we bought our house, I bought the house, I paid for all of that I you know what I have created. And for a long time, I really discounted it. I called myself an accidental entrepreneur, like I like to it like oops, when really the bread crumbs were there all along, like I’d had a little purse business. For a while I had a greeting card business, I had a couple of these little that entrepreneurial spirit was always within me. And calling myself an accidental entrepreneur was selling myself short, it was acting like I didn’t have the knowledge or the skills to be able to make it happen. That doesn’t mean that I had the knowledge before I was able to gain the knowledge as I went. And I truly believe that. And this is we have a whole chapter in on purpose, where we talk about choosing how you identify yourself. If you identify yourself as well, small little side hobby, I got this little business, it’s no surprise that people will think you’re a hobbyist or they want to pat you on your head and go, Oh, isn’t that cute? Roll your shoulders back, hold your chin up high and say I’m a business owner. This is what I do. This is what I create. This is the impact I make. Really the way that you want people to receive you is all in how you choose to showcase yourself. People will receive you in the way that you put forth into the world. So if you want to be an entrepreneur, stop saying I’m a small business owner, call yourself an entrepreneur. Call yourself and a successful entrepreneur. Call yourself. You know an impactful entrepreneur give yourself an adjective in there. And the truth is, you know we have this whole belief that we have to fake it till we make it. The problem with faking it till you make it is that it feels fake. Right? I say you have to believe it until you become it. So truly believing in yourself because if you don’t believe in you, nobody else will. No one else is going to buy into whatever it is you’re offering or you’re selling if you don’t believe in it and enough to showcase you your business, your product, your service, whatever it is the way that you want people to view it. So really take that into account when you think about how you introduce yourself, even in person events, right? Your elevator pitch. When you think about your website, when you think about how you show up in different places, all of that showcases you and elevates you if you choose to see yourself as elevated. It’s 100% a mindset.
Emily Merrell 20:26
I wish I had a clapping sound right now. So
Tanya Dalton 20:28
that was my pulpit.
Emily Merrell 20:31
No, that was amazing. soapbox. Continue on. I’d actually remind me a little bit. Have you seen the TV show? I’m inventing Anna? About an
Tanya Dalton 20:40
hour on my it’s on my list right now. It’s actually in my watch list. So weird. My husband and I two nights ago were like, should we watch infinity Anna or pieces of her and her one? So I need to watch that
Emily Merrell 20:51
one next. But yes, I mean, hit her and Adobe and then also the tinder swindler? Do you think about these two people who like truly believe they are the successful? This is a whole. I mean, this is a bad example of people, but really, like people respected them, to a certain extent where they believed everything that they said, because they were so confident in who they were, are,
Tanya Dalton 21:12
well, this is a thing, like anything else, our forces can be used for good or evil, right? It’s all in how we decide to use them. So when we look at people, I mean, I know people who study cult leaders to try to see how people are dynamic, right? A cult leader is not what you want. But you’re like, oh, I want people to flock to me. So there’s lots of ways we can look at things that are not positive, and spin them around for positive reasons. So that really, we can make a difference.
Emily Merrell 21:38
I love it. Well, changing gears a little bit, you are a teacher. And I feel like wrangling children must have been an incredible lesson in productivity, and also just making sure things are done at the right time. So talk to me about productivity and how that became your next business and what productivity means to you.
Tanya Dalton 21:56
Yeah, well, I like to say that productivity isn’t about doing more, it’s doing what’s most important. I think so often, in the pursuit of productivity, we end up chasing our tail, we end up chasing busy, we think that we need to do 5 million things, instead of really focusing in on the things that matter most. And the way that I like to express this to people is, you know, if you were standing in a spot, and I said take 50 steps in 50 different directions, where are you going to end up, I mean, you might end up in the same spot, you might end up further behind from where you are, you might end up on the other side of the room where you don’t want to be. But if instead I said, take five steps, just five small steps, but five intentional steps in the same direction. Where are you going to end up closer to where you want to be? It’s not the 50 it’s the five we get caught up in the quantity, and not the quality of what we’re doing. And I think for me, that was the thing that really moved the needle was when I had that first business and I have two small kids and I’ve got a husband who travels, I didn’t have like endless amounts of time. Spoiler alert, I still don’t have endless amount of time, I have 24 hours just like you just like you’re live every one of your listeners just like Beyonce, same 24 hours, right? So it’s all in how we choose to use that time. And it’s about prioritizing the things that I know are gonna make a difference in my personal life, the things that are gonna make a difference in my business life, that are gonna make a difference overall. And choosing to do fewer things with intention is going to allow you to go to bed at night feel really good. Because the truth is, too many women far too many women Chase busy. They follow a to do list that’s three miles too long. They should 1000 things off the to do list. They fall into bed at night, they’re exhausted, they’re overwhelmed, they’re worn out, and they’re angry. They’re angry because they go off. Why did I get more done? I should have done this. I didn’t do this I write all the things we didn’t do. We go to bed unsatisfied, unsuccessful. And that’s not how we want to end our days. If instead we choose to do the things that matter, the things that truly make a difference in our lives, the things that nurture our soul, and really get us to that big, bright, beautiful future that we dream about. That’s we go to bed and we go today was amazing. I think that’s a good question for your listeners right now. When is the last time that you went to bed? And you said to yourself today was amazing. When I asked a lot of women that question, you know what they’ll say, when I was on vacation, and I was like, Okay, what did you do on vacation? Well, I did less, and I focused it on my family. And I’m like, bingo, right? Now, you can have that on a regular old Tuesday, if you choose to have doing less, and focusing in on what matters what matters most maybe for I mean, probably for most of us, it’s our family. Right? And I think though it really is about giving the best parts of ourselves to the to the people to the things to the projects that really
Emily Merrell 24:44
matter to us. And I think there’s so much at least for business owners. So I’d be curious to hear your thoughts on this is a lot of business owners that productivity is only exclusively measured by business and by success and by numbers. So I’m sure you know putting your kid down to bed at the right time or spending time with them doesn’t feel productive, or it might not be in the same productive list. So when you make a productivity list or schedule or or however you manage your productivity, do you add in layers of like personal life, professional life and self care? And how do you arrange it? Yeah, so
Tanya Dalton 25:25
for me, so I don’t work past three o’clock, unless I actively choose to. And I work Monday through Thursdays, I don’t work Fridays. This is a thing, lifestyle freedom, right. This is why we go into business for ourselves, we don’t do it. So we can work at 100 hours a week, we do it because we want to have the lifestyle freedom we want to, I wanted to make an impact in my family. And so for me, it really is about the difference between hours of business and hours of availability. First of all, hours of business are the hours I’m choosing to work, right. And what I do is I sit down on Sundays, and I decide and now I do it on Mondays, I used to do it Sunday nights. But now I do it on Mondays, I sit down and I decide these are the hours I’m working this week, and I create what I call containers of time I use I love that idea of containers. And that’s what I call it a container of time that I’m in my work mode and containers of time where I’m in my personal life, right? Because I when I’m in my personal life, I want to be 100% focused in eye contact with my kids really there and present. When I’m in my business container, I want to be 100% full eye contact with my customers focusing in on them as well. Right. So I choose my hours. So when my kids were really little, and I was starting that first business, it was like, you know, Tuesday Thursdays were container work container work container, Monday, Wednesday, Friday, it was you know, personal, maybe a little bit of a work container. And I do things to the eye that I think are really different when my kids well really all along with my kids, even when they were really little, they’ve always felt like they were part of my business, we would co work before there was co working spaces, they would sit down, they would work on maybe some letters or a coloring book. And I’d be working alongside of them. And we would call it co working. Or I would do things like I would say oh my gosh, I have this whole stack of papers. Every one of these needs Snoopy snicker and the Snoopy sticker has to go on the right I’m gonna show you exactly how it needs to be done. I can help you. I’m like, Okay, I don’t need to do these fingers. Like they were a part of it, right. And so that kept them busy. While I was doing other things. Or if I was shipping items, I would have them help close the packages, or you know, adding a stamp on the outside or little tiny things. They always felt like they were part of my business. as they got older, they would work my son was my warehouse assistant for several years, he would go after school and work in the warehouse, they would come in in the summers, and they would do work. And so my kids are actively a part of our business, it’s not my business, it’s not something that’s totally separate from them. They’re very much a part of our family business. And that’s true. Even if I didn’t work with my husband, it would still be my family business, because family is a priority for me, right. And so when I do have the seasons of my life where we’re in launch mode, or you know, I’m writing a book, or these things are happening, they know and they understand mom’s working. And they know what I do at work all day. So they respect it, they understand it, and they know how to help me with it. Which is amazing. Because a lot of times as women, we feel like we have to support everybody else We can’t ask for help. Your kids are an amazing resource to help you out. They really are. And that’s one of the things I’ve definitely learned through teaching is that you just you ask them, you get them they want to help they really do if you let them even my 15 year old now is happy to help. If I tell if I tell her why.
Emily Merrell 28:45
I love this. I think that’s such a wonderful idea. I love the I can see the visual of them putting the Snoopy stickers on just like stacks of paper.
Tanya Dalton 28:53
I mean, like, like, you know, like the tongue sticking out between them. Because I would tell them, it wouldn’t just be a stupid sticker. It was like, I need to make sure it’s in the right corner. I would tell like measure it here, because I’m trying to use as much time as I possibly
Emily Merrell 29:07
can cut it out. And then I want you gotta cut origami.
Tanya Dalton 29:11
I love it. I’m gonna stack it right like the movement to the wars. Yeah. So yes. And this is the thing is you don’t have to, you know, there’s this whole idea that work and personal life is separate. And yes, I want to be focused on work and I want to be focused on my personal life. There are times where those lines are blurred. And that’s a beautiful thing. Don’t feel like it has to be something you’re doing separated away from your kids or your spouse. I think so often we feel like we’re on this island by ourselves where we are working away, toiling away sweating and just killing ourselves. It’s not the kind of island I want to be on. I want to be on a private island with like fruity cocktails and umbrellas and straw. Right? That’s my kind of island. So open yourself up to allowing others in and that includes your family, right? You know, The joy of missing out, I talked about how my kids learn how to do their own laundry and how we set that up as an automation. And I walked through how I got my kids from an early age, do the laundry. And I would tell them, you know, what is amazing about you doing the laundry, that allows our business to do these things, I would connect with them we would do at home, and how they would get work done there with how it created success for our business, our business together. Because truly, you know, we can bring home the bacon, we can fry it up in a pan, but it does us no good if the kitchen is burning down around us. And that’s what happens when we feel like our kids are like, oh gosh, I gotta deal with this with the kids. And oh, got all these fires happening. Get some like a strong foundation at home. That matters, right? So because then when I have that strong foundation at home, when I know things are running smoothly, I know the kids are happy and taken care of, I can give my best self to my work. And then I know I can close that work compartments, and I can go into my home life and I can give my kids the best version of me. Because you know what? That’s the version they deserve. My kids and my husband deserve the very best version of me. Not the tired version, not the Crabby version, not the one who’s irritated because my Facebook ads didn’t work out