Digital: How to Bring a Product and Brand to Life with Laura Lee Botsacos and Ava Ghiotti

Event Title: Six Degrees Society Digital Presents: How to Bring a Product and Brand to Life with Laura Lee Botsacos and Ava Ghiotti

What’s Happening? Have you ever had an idea on starting a product based business but stopped dreaming after hours googling things like “suppliers, distribution, production”.  In this event join SDS members Laura Lee Botsacos and Ava Ghiotti as they discuss how they started Artemis + Apollo and Merchants of Beauty. Make sure to bring all of your questions and buckle up to learn how their ideas became a real life tangible product.

Curated Matches: Before we sit down for our programming, each guest will engage in two curated 15 minute connection, handpicked just for them, based on bios submitted pre-event via this form: or email with a copy.

When: Wednesday, November 18, 2020 
4:30-6:30pm PST/7:30pm -9:30pm EST

Via Zoom, Link sent morning of

$25 for single ticket
FREE for Six Degrees Society members

About Ava Ghiotti: Ava Ghiotti is the founder and creative designer behind bespoke candle brand Merchants of Beauty.  She aims to make experiences tangible through a creative line of candles that each tells its own multi-sensory story. Through its distinct scent, color, and design, each candle captures the essence of moments and memories.

After completing her film degree, Ava – a native New Yorker, set off for Los Angeles where she was drawn to work on makeup and events in the entertainment industry, turning ideas into experiences. She returned to NYC to head up creative development for a bridal product, and fell in love with product manufacturing and design.

Merchants of Beauty is the culmination of her experiences. Through candles, Ava is creating a way to reimagine storytelling. Her bold debut collection is inspired by the essence of NYC, capturing the heartbeat of the city with its modern, chic, and playful designs like “Burns Like a Bitch” and “4am NYC.”

With a keen attention to detail, Ava carefully selects the company’s sourcing partners and ingredients: fine fragrance oils, free of sulfates, parabens, and phthalates, and a creamy natural wax blend of soy and coconut. Each candle is hand-poured in artisanal French glass, hand-painted, and hand screened, with a rich color palette.

Inspired by the places she has been and experiences she has had, Ava hopes these candles provide an energetic spark to elevate your mood and inspire your next great adventure.

About Laura Lee Botsacos: Vision. Passion. Pioneer. Laura Lee Botsacos – founder of Apollo and Artemis Beauty by Equality™ – has always been driven by tenacity and bold ambition.

A beauty industry veteran with a multifaceted business background, Botsacos noticed a lack of all-inclusive skincare products. As a natural conceptualist and innate problem solver, Botsacos combined her business acumen and creative talents to develop a unique skincare brand founded upon innovation, quality, and integrity

A nod to Botsacos’ Greek heritage, Apollo and Artemis Beauty by Equality™ empowers people of all genders, races, and sexual orientations to harness their inner god + goddess through self-love and self-care, and embrace their strong, resilient, and perfectly imperfect selves.

As a New York native, Botsacos’ inherent fortitude and persistence spill into every aspect of her life. When she’s not brainstorming new product concepts, you’ll find this carb-loving entrepreneur whipping up classic recipes or writing her one-woman show “The Phoenix,” which details her experience surviving 9/11.


Cancellation Policy: We have a 12 hour cancellation policy for our events. Please email to cancel. For members, please note that a no-show or cancellation (less than 12 hours before an event) will result in being charged a $12 fee. Remember, last-minute cancellations effect the people you’re matched with – we appreciate your cooperation to ensure everyone has the best experience possible!

Wednesday, November 18, 2020 
4:30-6:30pm PST/7:30pm -9:30pm EST


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