Branding is one of the most important part of creating a company. It’s the logo, the colors, the language all packaged up perfectly to make it your own. Sounds easy right? It’s your company so of course all of this comes naturally. Yet when you’re building your brand, working on everything how important is branding to you? That’s why you bring in the professionals like the amazing ladies of Blow Branding who does the branding for you. 

Sophie and I met the day that I interviewed to work out of Projective Space. She had been sitting at the table beside me and heard keywords like “networking”, “women’s focused” and “Six Degrees Society” thrown around during the course of my 2 hour interview. As I was leaving the space I received a text from my friend and Six Degrees Society teammate , Erin Pope, telling me that her friend Sophie was sitting right beside me and had confirmed my “Frida Khalo” looks when asked by Erin. Sophie and I were quickly introduced and I came to learn that she was Australian (BEST ACCENT!) and a copy writer. 

Sophie is one of the most thoughtful copywriters and an extraordinary asset to any marketing team. I’m thrilled to be partnering with her for a NYC Copy Writing 101 event on September 13th. Learn more about Sophie and her journey to become the coolest copy writer out there.