Everyone loves a beautiful bouquet of flowers yet the idea of putting them together yourself is super intimidating.   Enter Annie Heath, the ultimate Bay Area DIY Florist. Annie is a self-taught florist that creates beautiful arrangements for events, weddings, and private clients. Yet, the thing that makes Annie so amazing is the bouquet arranging workshops she teaches in the Bay Area. […]

1. Having spent a large part of your career in the corporate world, specifically American Express, what led you to create Black Twine and what exactly is it?

Back in 2014, I was planning my now business partner’s bridal shower and wanted to throw a mix-and-match tea party that I saw on Pinterest but could not figure out how to purchase the items pictured. I ended up staying up every night bidding for individual teacups on eBay to replicate the look! Part of my full-time job, at the time, was leading premium events for American Express, so it was a bit embarrassing that I struggled so much to plan a party of my own. I spent the next couple years hoping a solution would pop-up to address the pain of pulling together a beautiful party, and just recently, it dawned on me that I should tackle it!