Blog

I remember the day I heard that Raquelle Stiefler and Donna Baxter were opening their own store in the West Village, it was called Darling. In my mind I couldn’t imagine any retail space available. However in NYC fashion I was surprised and immediately taken when I saw the space for myself. Nestled on a corner in the West Village, the boutique oozes flirtiness and sophistication I haven’t found elsewhere. The store itself is a treasure trove with smaller brands like Dagne Dover and a whole floor dedicated to Vintage Clothing. My personal favorite highlights of the boutique are the “secret garden” with twinkling lights that feel like you are in a different world and the playful wallpaper that lines the lower level. Read on to learn about their journey of creating their Darling boutique.